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Table of contents

Why Invest in BetterUp?

How to Buy BetterUp Stock

Other Ways to Invest in BetterUp

Competitors

Investing in BetterUp

Frequently Asked Questions

Table of contents

Why Invest in BetterUp?

How to Buy BetterUp Stock

Other Ways to Invest in BetterUp

Competitors

Investing in BetterUp

Frequently Asked Questions

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How to invest in BetterUp 2024

By Hamza L - Edited Oct 10, 2024

Why Invest in BetterUp?

At Linqto, we recognize BetterUp as a compelling investment opportunity in the rapidly growing digital coaching and employee development sector. Founded in 2013 and headquartered in Austin, Texas, BetterUp has established itself as a leader in the business training industry, leveraging artificial intelligence and behavioral science to deliver scalable solutions for personal and organizational resilience, adaptability, well-being, and productivity.

The company's innovative approach to professional development has attracted significant attention and financial backing. BetterUp's platform combines cutting-edge technology with human expertise, positioning it at the forefront of the evolving workplace learning landscape. This unique blend of AI-driven insights and personalized coaching has the potential to revolutionize how organizations invest in their human capital.

Several factors make BetterUp an attractive pre-IPO investment:

1. Market Potential: The global corporate training market is expanding rapidly, with increasing emphasis on employee well-being and development.

2. Leadership Team: BetterUp boasts a strong leadership team, including co-founders Alexi Robichaux (CEO) and Eduardo Medina (COO), who bring valuable experience from companies like VMware and Bain & Company.

3. High-Profile Partnerships: The company has secured partnerships with major corporations, indicating strong market validation.

4. Innovative Technology: BetterUp's AI-powered platform sets it apart from traditional coaching services, offering scalable and personalized solutions.

However, potential investors should also consider the risks:

1. Competitive Landscape: The employee development sector is becoming increasingly crowded, with both established players and new entrants vying for market share.

2. Regulatory Environment: As AI and data-driven solutions become more prevalent, potential regulatory changes could impact BetterUp's operations.

3. Economic Sensitivity: Corporate training budgets may fluctuate with economic conditions, potentially affecting BetterUp's growth.

While we at Linqto are excited about BetterUp's potential, we encourage investors to conduct thorough research and consider their own risk tolerance when exploring BetterUp investment opportunities.

How to Buy BetterUp Stock

For investors interested in companies like BetterUp, exploring pre-IPO investment opportunities through platforms like Linqto can be an exciting option. While BetterUp itself may not be available for investment on our platform, we offer access to similar high-potential private companies in the tech and business services sectors.

Here's a general guide on how to invest in private companies similar to BetterUp:

1. **Verify Your Identity**: To ensure the security of your account and comply with financial regulations, you'll need to provide a government-issued ID, such as a passport or driver's license, along with a self-photo. This step is crucial in maintaining the integrity of the investment process.

2. **Accreditation**: As an accredited investor, you'll need to indicate your status on the platform. This process is typically straightforward and ensures compliance with SEC regulations governing private investments.

3. **Explore Available Shares**: Once your account is set up, you can browse through the available investment opportunities. Look for companies in the digital coaching, AI-driven business services, or employee development sectors that align with your investment goals.

4. **Make Your Investment**: When you've identified a promising opportunity, you can proceed with funding your investment. Linqto offers various payment options, including bank transfers, ACH, wire transfers, and digital wallets. One of the advantages of our platform is the ability to invest with relatively small minimums, often as low as $2,500, making private equity more accessible to a broader range of investors.

5. **Manage Your Investment**: After investing, you can easily monitor and manage your holdings through our user-friendly platform or mobile app. This provides you with control over your investment and potential liquidity options, depending on the specific terms of each offering.

It's important to note that while investing in pre-IPO companies can offer significant potential returns, it also comes with inherent risks. Companies in the early stages of growth, like BetterUp was not long ago, may face challenges such as market competition, regulatory changes, or shifts in consumer behavior.

When considering an investment in a company similar to BetterUp, pay attention to factors such as the company's leadership team, market potential, and innovative technology. For instance, BetterUp's use of AI and behavioral science in its coaching platform sets it apart in the business training sector. Look for companies with similar competitive advantages in their respective markets.

Remember, while we at Linqto strive to provide access to promising private investment opportunities, it's crucial to conduct your own due diligence and consider your personal financial goals and risk tolerance before making any investment decisions.

Other Ways to Invest in BetterUp

While direct investment in BetterUp may not be currently available to the public, there are several alternative ways for investors to gain exposure to the growing digital coaching and employee development sector. At Linqto, we understand the importance of diversification and exploring various investment avenues. Here are some options to consider:

1. Thematic ETFs: Exchange-Traded Funds (ETFs) focused on workplace productivity, human capital, or digital transformation can provide indirect exposure to companies like BetterUp. For example, the Global X Future of Work ETF (WRKY) invests in companies involved in the development of human capital and the digital transformation of work. While BetterUp may not be a direct holding, this ETF includes companies operating in similar spaces.

2. Technology-focused Mutual Funds: Many mutual funds concentrate on innovative tech companies, including those in the AI and software-as-a-service (SaaS) sectors. These funds may include companies that, like BetterUp, are leveraging AI and behavioral science to transform traditional industries. The T. Rowe Price Global Technology Fund (PRGTX) is an example of a fund that invests in companies driving technological advancements across various sectors.

3. Human Resources Technology Stocks: Publicly traded companies in the HR tech space can offer exposure to similar market trends as BetterUp. Companies like Workday (WDAY) or Cornerstone OnDemand (CSOD) provide cloud-based human capital management solutions and could benefit from the same market dynamics driving BetterUp's growth.

4. Private Equity Funds: For accredited investors, private equity funds focusing on late-stage tech startups or companies in the business services sector could potentially include BetterUp or similar companies in their portfolios. These funds often require higher minimum investments but can provide access to a diverse range of pre-IPO companies.

5. Venture Capital Trusts (VCTs): In some countries, VCTs offer tax-efficient ways to invest in early-stage companies. While not directly related to BetterUp, these trusts might include companies in similar growth stages or sectors.

6. Industry-specific Index Funds: Funds tracking indices related to business services, corporate training, or enterprise software could provide broad exposure to the sector in which BetterUp operates. The iShares Expanded Tech-Software Sector ETF (IGV) is an example that focuses on software and technology companies.

7. AI and Machine Learning ETFs: Given BetterUp's use of AI in its platform, investors might consider ETFs focused on artificial intelligence and machine learning. The Global X Artificial Intelligence & Technology ETF (AIQ) is one such fund that invests in companies developing and utilizing AI technologies.

It's important to note that while these alternatives can provide exposure to similar market trends, they may not perfectly mirror BetterUp's specific business model or growth potential. Each option comes with its own set of risks and potential rewards. We at Linqto encourage investors to thoroughly research these alternatives and consider how they align with their overall investment strategy and risk tolerance.

Remember, the digital coaching and employee development sector is dynamic and rapidly evolving. Staying informed about industry trends and emerging players can help investors identify new opportunities as they arise. While we don't offer direct investment in BetterUp, we continue to provide access to other promising private companies in related sectors, offering our clients the chance to diversify their portfolios with pre-IPO investments.

Competitors

While BetterUp has established itself as a leader in the digital coaching and employee development sector, it operates in a competitive landscape with several notable players. Here are some of BetterUp's key competitors:

1. Gloat: This AI-powered talent marketplace platform helps organizations maximize their workforce potential. Gloat's technology matches employees with internal job opportunities, projects, and mentorships, fostering career development and internal mobility. Like BetterUp, Gloat leverages AI to enhance employee growth and organizational productivity.

2. Torch: Offering a combination of executive coaching and leadership development software, Torch provides personalized coaching experiences for professionals at various career stages. Their platform uses data-driven insights to measure the impact of coaching interventions, similar to BetterUp's approach of combining technology with human expertise.

3. CoachHub: As a global talent development platform, CoachHub uses AI to match employees with business coaches. Their digital coaching programs cover various aspects of professional development, from leadership skills to well-being. CoachHub's global reach and focus on measurable outcomes make it a strong competitor in the digital coaching space.

4. Udemy for Business: While primarily known for its online course marketplace, Udemy has expanded into the corporate learning sector with Udemy for Business. This platform offers a vast library of courses tailored for workplace skills development, competing with BetterUp in the broader employee learning and development market.

These competitors, like BetterUp, are capitalizing on the growing demand for innovative, technology-driven solutions in employee development and corporate training. Each company brings unique strengths to the market, whether through AI-powered matching algorithms, extensive course libraries, or specialized coaching methodologies. As the industry continues to evolve, these players are likely to drive further innovation and growth in the digital coaching and employee development sector.

Investing in BetterUp

As we've explored, companies like BetterUp represent exciting opportunities in the rapidly evolving digital coaching and employee development sector. For investors looking to diversify their portfolios with innovative industry leaders, considering exposure to such companies can be an intriguing option.

BetterUp's unique blend of AI-driven insights and personalized coaching positions it at the forefront of workplace learning and development. The company's strong leadership team, high-profile partnerships, and innovative technology make it a compelling player in this growing market. However, it's crucial to remember that the competitive landscape is dynamic, with companies like Gloat, Torch, and CoachHub also making significant strides in this space.

For those interested in gaining exposure to companies similar to BetterUp, there are several avenues to explore. These include thematic ETFs focused on workplace productivity or digital transformation, technology-focused mutual funds, and investments in publicly traded HR tech companies. Additionally, private equity funds and venture capital trusts may offer opportunities for accredited investors to access pre-IPO companies in this sector.

At Linqto, we specialize in providing accredited investors access to interests in private companies that are shaping the future of technology and business. Our platform is designed to lower barriers to entry, allowing you to invest in promising companies with lower minimum investments than traditionally required in private markets.

By considering private market investments alongside more traditional options, you can potentially:

- Diversify your investment portfolio
- Gain exposure to cutting-edge companies and technologies
- Participate in the growth stories of innovative businesses

Remember, investing in private companies carries unique risks and potential rewards. It's crucial to conduct thorough research and carefully consider how these investments align with your overall financial strategy and goals. Factors such as market potential, competitive landscape, and regulatory environment should all be taken into account.

If you're interested in learning more about private market investment opportunities, including potential access to companies in sectors similar to BetterUp, we invite you to explore Linqto's offerings. Our team of investment specialists is available to provide more information and guide you through the process of private market investing, helping you make informed decisions in this exciting and dynamic sector.

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Frequently Asked Questions

Is BetterUp profitable?

While specific revenue figures for BetterUp are not publicly available, the company has attracted significant investment, indicating strong growth potential. As a private company, BetterUp does not disclose detailed financial information. However, its innovative AI-driven coaching platform and partnerships with major corporations suggest a robust revenue model. Investors should note that profitability for high-growth tech companies can vary as they often prioritize expansion over short-term profits.

How much is BetterUp worth?

As a private company, BetterUp's exact valuation and market cap are not publicly disclosed. However, the company has raised substantial funding in various rounds, which suggests a significant valuation. In 2021, BetterUp reportedly reached a valuation of $1.73 billion after a funding round. It's important to note that private company valuations can fluctuate based on various factors and may differ from potential public market valuations. Investors should seek the most current information from reliable sources.

Where is BetterUp headquarters located?

BetterUp's headquarters is located in Austin, Texas, United States. The company was founded in 2013 and has since established itself as a leader in the digital coaching and employee development sector. Austin is known for its thriving tech scene, which may provide BetterUp with access to talent and resources beneficial for its growth and innovation in AI-driven coaching solutions.

Can I buy BetterUp stock Pre-IPO?

While BetterUp is not publicly traded, accredited investors can potentially invest in companies similar to BetterUp through platforms like Linqto. These platforms offer opportunities to gain exposure to private companies in the digital coaching and employee development sector before they go public, subject to eligibility requirements and investment risks. Read more about BetterUp stock

When will BetterUp IPO?

Currently, there is no official information or confirmed news regarding BetterUp's IPO plans. The company has successfully raised significant funding, including a $300 million Series E round in October 2021, but any discussions about a potential IPO remain speculative at this time. Investors interested in BetterUp should continue to monitor official announcements for updates on the company's plans. Read more about BetterUp IPO news

The information provided above is based on online discussions and is not intended as investment advice. Linqto does not endorse or guarantee the accuracy of this information, and we strongly recommend conducting your own research or consulting with a professional advisor before making any investment decisions. Linqto cannot be held liable for any investment outcomes resulting from the use of this information.