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Table of contents

Why Invest in Fanatics?

How to Buy Fanatics Stock

Other Ways to Invest in Fanatics

Competitors

Investing in Fanatics

Frequently Asked Questions

Table of contents

Why Invest in Fanatics?

How to Buy Fanatics Stock

Other Ways to Invest in Fanatics

Competitors

Investing in Fanatics

Frequently Asked Questions

How to invest in Fanatics 2024

By Hamza L - Edited Sep 30, 2024

Why Invest in Fanatics?

Investing in Fanatics presents an exciting opportunity to tap into the rapidly growing sports merchandise and digital collectibles market. As a leading e-commerce platform for licensed sports merchandise, Fanatics has established itself as a powerhouse in the industry, boasting partnerships with over 900 sports properties and a vast database of more than 90 million consumers worldwide.

One of the key reasons to consider investing in Fanatics is its innovative vertical commerce business model. This approach allows the company to quickly design, manufacture, and distribute high-quality fan gear, jerseys, and other sports-related products to a global audience. With over 1.5 million unique product SKUs and a presence in more than 175 countries, Fanatics has demonstrated its ability to scale and meet diverse consumer demands.

Furthermore, Fanatics has expanded beyond its core merchandise business into new, high-potential areas. The company has launched Fanatics Collectibles, which focuses on physical and digital trading cards and sports memorabilia, and Fanatics Betting & Gaming, which is building an online and retail sports betting platform. These expansions showcase the company's ability to leverage its existing customer base and brand recognition to enter new markets.

Financially, Fanatics has shown impressive growth. The company is expected to generate $8 billion in revenue in 2023, and CEO Michael Rubin has projected that sports betting and other business segments could achieve $8 billion in annual profit within the next decade. With over $2 billion in cash as of the end of 2022, Fanatics is well-positioned for continued expansion and innovation.

However, potential investors should also consider the risks. The sports merchandise and betting industries are highly competitive, with established players vying for market share. Additionally, regulatory challenges in the sports betting sector could impact Fanatics' growth in that area.

Despite these challenges, Fanatics' strong partnerships, innovative approach, and diversified business model make it an intriguing investment opportunity for those looking to capitalize on the intersection of sports, e-commerce, and digital entertainment.

How to Buy Fanatics Stock

At Linqto, we offer accredited investors the opportunity to invest in Fanatics before its potential initial public offering (IPO). Here's a step-by-step guide on how to buy Fanatics stock through our platform:

1. Verify Your Identity: To get started, you'll need to provide a government-issued ID, such as a passport or driver's license, along with a self-photo. This process ensures the security of your account and complies with regulatory requirements.

2. Accreditation: As an accredited investor, you'll need to indicate your status on our platform. This step is crucial for maintaining compliance with financial regulations. We've streamlined this process to make it as simple as possible for you.

3. Explore Available Shares: Once your account is set up, you can browse the available shares of Fanatics on our platform. We provide detailed information about the company, including its business model, key investors, and recent developments in the sports merchandise and digital collectibles market.

4. Make Your Investment: When you're ready to invest, you can fund your investment through various methods, including bank transfers, ACH, wire transfers, or digital wallets. One of the advantages of investing through Linqto is our low minimum investment threshold – you can start with as little as $2,500, making it easier to diversify your portfolio with pre-IPO opportunities like Fanatics.

5. Manage Your Investment: After completing your investment, you can easily monitor and manage it through our user-friendly platform or mobile app. This gives you control over your investment and provides liquidity options, which is particularly valuable for pre-IPO investments.

By investing in Fanatics through Linqto, you gain access to a company that's at the forefront of the sports merchandise and digital collectibles industry. With its innovative vertical commerce model, partnerships with major sports leagues, and expansion into new markets like sports betting, Fanatics presents an exciting opportunity for accredited investors looking to diversify their portfolios with pre-IPO investments.

Remember, while investing in pre-IPO companies like Fanatics can offer significant potential, it also comes with risks. It's essential to conduct thorough research and consider your financial goals and risk tolerance before making any investment decisions. Our team at Linqto is here to provide you with the information and tools you need to make informed investment choices in the dynamic world of private market opportunities.

Other Ways to Invest in Fanatics

While direct investment in Fanatics stock may not be available to all investors, there are several alternative ways to gain exposure to the sports merchandise and digital collectibles market that Fanatics dominates. These options allow investors to potentially benefit from the growth in this sector without directly owning Fanatics shares.

One approach is to invest in exchange-traded funds (ETFs) that focus on the sports industry or e-commerce sector. For example, the Global X Video Games & Esports ETF (HERO) includes companies involved in the development of video games and related hardware, which aligns with Fanatics' expansion into digital collectibles. Similarly, the Amplify Online Retail ETF (IBUY) provides exposure to companies that generate significant revenue from online and virtual sales, which could benefit from the growth of e-commerce platforms like Fanatics.

Another option is to consider investing in mutual funds that specialize in consumer discretionary or retail sectors. These funds often include companies that operate in similar markets to Fanatics or may even hold stakes in private companies like Fanatics. For instance, the Fidelity Select Consumer Discretionary Portfolio (FSCPX) invests in companies that manufacture and distribute consumer products, including sports merchandise.

Investors can also look at public companies that have partnerships or business relationships with Fanatics. For example, major sports leagues like the NFL, MLB, and NBA have exclusive licensing agreements with Fanatics. Investing in companies that own sports teams or have significant stakes in leagues, such as Liberty Media Corporation (FWONA), which owns Formula 1, could provide indirect exposure to the sports merchandise market.

Additionally, considering Fanatics' expansion into sports betting, investors might explore publicly traded companies in the online gambling and sports betting industry. Companies like DraftKings (DKNG) or Flutter Entertainment (FLTR.L), which owns FanDuel, operate in the same space as Fanatics Betting & Gaming and could benefit from the overall growth of the sports betting market.

For those interested in the collectibles aspect of Fanatics' business, investing in companies that deal with collectibles or auction houses could be an alternative. For instance, Sotheby's, while no longer publicly traded, has partnered with Fanatics to sell rare sports trading cards, indicating the growing importance of this market segment.

It's important to note that while these alternative investments can provide exposure to similar market trends as Fanatics, they may not directly correlate with Fanatics' performance. Each investment carries its own risks and potential rewards, and investors should conduct thorough research and consider their financial goals before making any investment decisions.

By exploring these alternative investment options, investors can potentially capitalize on the growth of the sports merchandise, digital collectibles, and sports betting industries, even if they cannot directly invest in Fanatics stock. As the sports and entertainment sectors continue to evolve, staying informed about these related investment opportunities can help investors diversify their portfolios and potentially benefit from the exciting developments in this dynamic market.

Competitors

While Fanatics has established itself as a leader in the sports merchandise and digital collectibles market, it faces competition from several notable companies:

1. DraftKings (NASDAQ: DKNG) • A major player in the sports betting and iGaming industry • Offers a comprehensive platform for daily fantasy sports, sports betting, and online casino games • Has partnerships with major sports leagues and media companies • Reported $2.24 billion in revenue for 2022, showcasing strong growth in the sports betting market

2. Nike (NYSE: NKE) • Global leader in athletic footwear, apparel, and sports equipment • Holds significant licensing agreements with major sports leagues and teams • Recently signed a long-term deal with Fanatics to design and manufacture collegiate sports apparel • Generated $46.7 billion in revenue for fiscal year 2022, demonstrating its dominant market position

3. Topps (acquired by Fanatics in 2022) • Historically a major competitor in the sports trading card and collectibles market • Now operates as part of Fanatics Collectibles, strengthening Fanatics' position in this sector • Prior to acquisition, had exclusive agreements with Major League Baseball for trading cards

4. Ticketmaster (subsidiary of Live Nation Entertainment, NYSE: LYV) • Leading ticket sales and distribution company for live entertainment events, including sports • Offers a platform for fans to purchase tickets and merchandise for various sports events • Live Nation reported $16.7 billion in revenue for 2022, with Ticketmaster contributing significantly to this figure

These competitors highlight the diverse landscape of the sports merchandise, betting, and entertainment industries. While each company has its unique strengths, Fanatics' vertically integrated model and expansion into multiple sectors position it uniquely in this competitive market.

Investing in Fanatics

Investing in Fanatics presents an exciting opportunity to gain exposure to the rapidly growing sports merchandise, digital collectibles, and sports betting markets. As we've explored, Fanatics has established itself as a leader in these sectors, leveraging its innovative vertical commerce model, extensive partnerships, and vast consumer database to drive growth and expansion.

For investors looking to participate in Fanatics' potential future success, there are several avenues to consider. While direct stock purchases may not be available to all investors, accredited investors can explore pre-IPO opportunities through platforms like Linqto. This allows for early access to potentially high-growth companies with lower minimum investments than traditionally required in private markets.

Alternatively, investors can gain indirect exposure to the sports merchandise and digital collectibles market through ETFs focused on sports, e-commerce, or consumer discretionary sectors. Investing in public companies with partnerships or business relationships with Fanatics, such as major sports leagues or team owners, is another strategy to consider.

It's crucial to remember that while Fanatics has shown impressive growth and expansion, it operates in a competitive landscape. Companies like DraftKings, Nike, and Ticketmaster are formidable competitors in various aspects of Fanatics' business. This competitive environment underscores the importance of thorough research and careful consideration of both potential benefits and risks.

For investors intrigued by the opportunity to diversify their portfolios with emerging industry leaders like Fanatics, private market investments can be an attractive option. Linqto offers accredited investors access to such opportunities, allowing you to participate in the growth stories of innovative businesses shaping the future of sports and entertainment.

By considering private market investments alongside more traditional options, you can potentially:

- Diversify your investment portfolio - Gain exposure to cutting-edge companies and technologies - Participate in the growth potential of innovative businesses before they go public

Remember, investing in private companies carries unique risks and potential rewards. It's essential to conduct thorough due diligence and carefully consider how these investments align with your overall financial strategy and goals. If you're interested in exploring private market investment opportunities, including potential access to companies like Fanatics, we invite you to learn more about Linqto's offerings. Our team of investment specialists is available to provide more information and guide you through the process of private market investing.

Frequently Asked Questions

Is Fanatics profitable?

While specific profit figures are not publicly available, Fanatics has shown strong revenue growth. The company is expected to generate $8 billion in revenue in 2023, indicating significant market presence. CEO Michael Rubin has projected that sports betting and other business segments could achieve $8 billion in annual profit within the next decade, suggesting potential for future profitability.

How much is Fanatics worth?

Fanatics' exact valuation and market cap are not publicly disclosed as it's a private company. However, based on its latest financing round in December 2022, industry analysts estimate its valuation to be around $31 billion. This valuation reflects investor confidence in Fanatics' growth potential across its various business segments, including e-commerce, collectibles, and sports betting.

Where is Fanatics headquarters located?

Fanatics is headquartered in New York City, New York, United States. While the company was founded in Jacksonville, Florida in 1995, it has since established its main corporate offices in New York. This location allows Fanatics to be at the heart of the sports and entertainment industry, facilitating partnerships with major leagues and investors.

Can I buy Fanatics stock Pre-IPO?

Yes, accredited investors can potentially buy Fanatics stock pre-IPO through platforms like Linqto. We offer opportunities to invest in Fanatics before its potential initial public offering, with a low minimum investment threshold of $2,500. However, it's important to note that pre-IPO investments carry unique risks and are not suitable for all investors. Read more about Fanatics stock

When will Fanatics IPO?

As of now, there is no official announcement regarding when Fanatics will go public. While the company has shown significant growth and taken steps that could indicate preparation for an IPO, such as holding investor days, the exact timing remains uncertain. It's best to stay informed through official channels for the most up-to-date information. Read more about Fanatics IPO news

The information provided above is based on online discussions and is not intended as investment advice. Linqto does not endorse or guarantee the accuracy of this information, and we strongly recommend conducting your own research or consulting with a professional advisor before making any investment decisions. Linqto cannot be held liable for any investment outcomes resulting from the use of this information.