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DataXu, founded in 2009 and headquartered in Boston, Massachusetts, is a company that provides a media management platform for marketers. Their automated bidding and self-serve software solution enables advertisers to manage campaigns programmatically across various digital platforms. The company has raised a total of $65.57 million in funding since its inception, demonstrating investor interest in its business model and growth potential.
In October 2019, DataXu was acquired by Roku, a major player in the streaming media industry. This acquisition has significantly impacted the company's trajectory and future prospects. As a result of this acquisition, DataXu is no longer operating as an independent entity, and therefore, the possibility of an initial public offering (IPO) is no longer applicable.
Given the current status of DataXu as a subsidiary of Roku, there are no reports or rumors regarding potential IPO plans. Investors interested in gaining exposure to DataXu's technology and market position may consider exploring investment opportunities in Roku, its parent company, which is already publicly traded.
It's important to note that the digital advertising and media management landscape continues to evolve rapidly, and companies like DataXu play a crucial role in this ecosystem. While DataXu itself is no longer a candidate for an IPO, its integration into Roku's operations may contribute to the parent company's overall value proposition and market performance.
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While DataXu's IPO prospects remain uncertain, investors eager to gain exposure to innovative adtech companies don't have to wait. At Linqto, we offer members access to interests in pre-IPO private companies, including potential leaders in the digital advertising and marketing technology sectors. Our platform allows you to diversify your portfolio with lower minimum investments in promising companies like DataXu, potentially benefiting from their growth before they go public.
*These comments should not be interpreted to mean that the company is formally pursuing or foregoing an IPO. The information provided above is based on current online discussions and is not intended as investment advice. Linqto does not endorse or guarantee the accuracy of this information, and we strongly recommend conducting your own research or consulting with a professional advisor before making any investment decisions. Linqto cannot be held liable for any investment outcomes resulting from the use of this information.
