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HoneyBook

Invest in HoneyBook

Productivity Software

Founded: 2013

Headquarters: San Francisco, California

honeybook.com

Status

Available

Last Round Valuation

$50 Billion

Share Price

$50.00

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About
Summary
Valuation

About HoneyBook

HoneyBook develops a client management software that is geared towards small businesses in creative industries such as photography, web design, and wedding planning.

Key Facts

By combining tools like invoices, contracts and project management features all in one place, HoneyBook helps service-based small business owners manage, streamline and scale their business with less legwork.

Whether it’s capturing leads, building on-brand brochures or easily processing payments, HoneyBook has the capabilities to do it all so that business owners can spend less time on administrative tasks and more time practicing the craft they love. HoneyBook supports independent service-based businesses with the tools they need to be successful.

HoneyBook's all-in-one platform helps independent businesses stay organized and look professional by streamlining client flow, managing cash flow and helping customers with client communications and payments. Its customers, which include web designers, photographers, and florists among many others, also use HoneyBook's capital product to apply for loans, which come with no late fees.

HoneyBook operates a SaaS business model by selling its cloud-based client management software on a tiered pricing model, making money through paid subscriptions and transaction fees charged to the clients of SMBs (small- and medium-sized businesses) that use HoneyBook.

HoneyBook’s has a tiered pricing model: Starter Plan - $9/month, Unlimited Monthly - $39/month, and Unlimited Annual - $390/year.

HoneyBook currently receives processing fees of 3% for credit card payments and 1.5% for bank transfer payments. According to a PayPal study done in Canada in 2017 and HoneyBook, “businesses accepting online payments make 2x more than those who don’t.”

HoneyBook is also building city-based communities of professionals based upon shared business relationships, with the goal of enabling a robust online marketplace among professionals who often collaborate for specific clients. HoneyBook’s “Rising Tide” consists of a small business community of 50K+ active members in 475 local chapters around the globe.

The pandemic has triggered small businesses to quickly adopt online tools to support growth and created an uptick in demand for HoneyBook’s services.

93% of HoneyBook members say they would recommend the Company’s software to a friend.

Since its founding, HoneyBook has seen $5 billion in business booked on its platform, $1.8 billion of which occurred in 2021 alone, according to Venture Beat. In 2021, annual recurring revenue more than doubled.

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Summary

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Customers

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Key Investors

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Size of Market

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Market Position

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Industry

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Primary Vertical

Productivity Software

Employees

500

Mosaic Score

840

Money

760

Momentum

850

Management

760

Market

960

What is a Mosaic Score?

Key Officers

Name Work History Title Status
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current
John Smith Aenean, quam eu, diam dignissim Chief Executive Officer Current

Valuation

Valuation Over Time

chart

Last Round

Sept. 2019, Series B1

Valuation Post-Money

$400.2M

Amount Raised

$2.5M

Total Funds Raised

$75.2M

Implied Valuation

$84M

Funding Rounds

Date Round Amount Valuation Investors
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here
MM/DD/YYYY Growth Equity $1M $2.8B Name goes here

Competitive Landscape

Company Valued Revenue
Coinbase
San Francisco, CA
$2.8B $1.3B
Coinbase
San Francisco, CA
$2.8B $1.3B
Coinbase
San Francisco, CA
$2.8B $1.3B

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