Invest in WHOOP

WHOOP’s business model is based on a subscription service. Users sign up for a monthly subscription starting at $30 per month, and the wearable devices are included for free. 12 and 18 month memberships are available for $24 and $18 per month, respectively.

WHOOP 4.0, its latest wearable hardware, is comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP body apparel. 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. Engineered with a 4-5 day battery life, users can wirelessly charge their WHOOP with a waterproof battery pack and capture data continuously—even while in the shower or washing dishes.

WHOOP provides a staggering amount of data about recovery, performance, and the impact of outside influences. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. WHOOP’s 2021 year-end review further showcased this by proving how alcohol, sex, work, and other outside factors have a direct effect on recovery and performance.

Consumers are buying more connected monitoring devices, spurred by the COVID-19 pandemic, and it's a trend that's expected to ramp up even more in future years.

WHOOP has partnerships with the PGA Tour, LPGA Tour, CrossFit, the U.S. Army, Tory Burch, and the NFLPA and is approved for in-game use by Major League Baseball and the Women’s Tennis Association. WHOOP aims to play larger role in professional sports and extend its WHOOP Live data to a greater audience, taking fan and athlete engagement to a new level through biometric data visualization.

The enterprise opportunity has become a meaningful business for WHOOP, which is working with a number of businesses that want to be able to help large audiences and teams better understand their bodies and health. WHOOP provides bespoke wearable solutions for sports teams, professional athletes, healthcare firms, businesses, and the government/defense.

WHOOP recently launched AnyWear technology that allows users to place their wearable device on the torso, waist or calf using a strap. Subscribers also have the option to insert the device into the company’s WHOOP Body apparel range, which stocks boxers, shorts, sports bras, leggings and compression tops.

WHOOP is eying international expansion beyond the U.S. and using the massive influx of cash on R&D for its hardware, software and analytics solutions.

WHOOP has more than 500 employees with over 225 new hires in the past 12 months. In 2022, WHOOP will open offices around the world, including a new global headquarters in Boston, Massachusetts, which will house more than 1,000 team members on site.

WHOOP cites “rapid growth” in its membership offering over the past year as a motivation behind seeking additional funding—driven by the decision in 2019 to make the $500 wearable free, while focusing on a subscription service.

In September 2021, WHOOP acquired Push, a provider of velocity-based sensor technology for weightlifting, confirming that its laser-focused on enhancing its health-tracking algorithms.

WHOOP recently launched a new sleep coach, which allows WHOOP 4.0 to vibrate and wake users up at the appropriate time in the morning. Whoop also released a new health monitoring feature, which allows WHOOP 4.0 to alert users if certain physiological information is out of its baseline.

WHOOP recently launched WHOOP Pro, which gives annual WHOOP members exclusive access to new releases, free accessories and more for $12 per month.

In June 2020, PGA Tour golfer Nick Watney said it was his wearable fitness tracker that first alerted him that he may have coronavirus. Watney noticed his respiratory rate had spiked from WHOOP’s app—leading him to get tested and discover he was positive. Following the diagnosis, the PGA Tour signed a deal with WHOOP to make their product available to all golfers and caddies on the Tour who wanted one.