MOLOCO is a mobile advertising Infrastructure as a Service (IaaS) company powering a mobile ecosystem by delivering every component needed to run an effective mobile advertising business. Moloco's predictive ad performance engine enables publishers to convert data into advertising performance and ultimately, revenue. With Moloco, app publishers have a platform capable of monetizing both marketing and advertising programs within the same solution. A machine learning algorithm optimizes delivery and performance across different ad creative types, while proprietary fraud tools protect ad spending.