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Liquid Death News: Liquid Death Partners With Nascar For Fan Sponsorships

September 16, 2024

Liquid Death Unicorn News - September 16, 2024

Liquid Death Iced Tea has teamed up with Nascar to launch a unique program offering $30,000 sponsorship contracts to fans who can chug a can of Liquid Death iced tea in 18 seconds or less. The initiative includes a year's supply of beverages, custom apparel, VIP access at Nascar races, and more.

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( 00:00:32 ) Liquid Death Iced Tea Partners with Nascar to Scout New Drivers

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Liquid Death has announced a new fan-centric program in partnership with Nascar, offering $30,000 sponsorship contracts to three Nascar fans who can chug a can of Liquid Death iced tea in 18 seconds or less. The winners will also receive a year's supply of beverages, custom apparel featuring their faces, VIP access and credentials at Nascar races, and a full Liquid Death Ice Tea body wrap for their vehicles. Fans can submit their entries until November 10, with the search being launched via a video by Liquid Death's in-house creative team. Additionally, an in-person tryout is scheduled for October 4-6 during Nascar Playoffs Weekend at Talladega, providing fans an opportunity to showcase their chugging skills live.

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